Don’t lose yourself on the second page of Google, get yourself to the first!

Search engine marketing have come a long way with early introductions of search engine optimisation to now a more generic term, search engine optimisation. You will find many articles online that teaches you the basic of search engine basics, but how well will you be able to execute these suggestions and how do you know you’re doing it correctly.

Top 5 Tips to Google Adwords

1. Do your research

2. Ensure your campaign structure have been planned and thought out from the beginning

3. Get more specific with your keywords by using broad modifier match, phrase and exact match.

4. Create compelling ads. You can choose either responsive ads, expanded ads or display ads.

5. Ensure you utilise all the extensions possible.