A Slice Of Digital

In my daily role, I browse many websites to get inspiration for my own. However, aesthetics of the websites is only the tip of what’s required in building an outstanding website that sells and is received well by readers. Here I’ve collated a few of the best websites I’ve come across online:

1. Lego – they are really great at combining the aesthetics of the website with the practicality and ease of navigation for a younger user:

2. Pepsi does well with making sure their brand and website is relatable to their target market, incorporating many short text and social media.

3. Mashable has been one of the most effective webpage that have done really well to ensure their pages are aesthetically pleasing and responsive across all devices. This ensures the experience that you get from spending time on mashable is seamless across any device you use to consume their content.

 

How wonderful and easy was it for our grandparents to simply push a cart, stick a sign and yell out “come, come, bread for $0.50”. We can’t do that anymore. With the ever increasing competition online, the only way to stand out is to have your marketing and website yell the loudest. But how do you go about being the most unique online when all your competitors are copying each other left, right and centre? It is easy to underestimate the versatility required in any company to make quick changes to stay ahead. With most businesses still quite inflexible when it comes to implementing changes online (or any internal corporate changes), those who integrate an agile approach to their business operations will surely come out on top.