UX is the new word in town. Is your website converting? Perhaps you need to improve your UX right now.
Did you know, some businesses are so good at getting traffic to land on their website that surely they’re making alot of money from it. Unfortunately, almost all businesses require some user experience revamp.
User experience is simply that, the experience of the user. It is no different from retaining customers that visit your brick and mortar store. If the shop is crowded, hard to navigate, gloomy, not very exciting, old products, old posters, the customer is most likely going to be turned off from buying from your shop, even though you believe you may have the best product or service to offer.
Websites can be the same. if a user is finding it hard to navigate, be engaged, be convinced from your website, they are unlikely to proceed to buy.
This is why it is in your business’ interest to start looking at how you can make it easier for a customer to complete the sales funnel.